The Booking.com Mafia — Dealroom

65 Booking.com alumni startups. $8.0B combined value across 19 countries. Alumni-founded startups ranked by Dealroom enterprise value.

• 65 companies
• 2 unicorns ($1B+)
• $8.0B combined enterprise value
• 19 countries
• Founded 2006-2025

Companies

1. Pennylane

   Founder: Thierry Deo · Valuation: $4B · Founded 2020 · Sector: Travel · HQ: Paris, France

2. Perk

   Founder: Ron Levin · Valuation: $2.7B · Founded 2015 · Sector: Travel · HQ: Barcelona, Spain

3. Planity

   Founder: Antoine Puymirat · Valuation: $200M · Founded 2016 · Sector: Travel · HQ: Paris, France

4. AlertMe

   Founder: Adrian Critchlow · Valuation: $100M · Founded 2006 · Sector: Travel · HQ: Ingleby Barwick, United Kingdom

5. Ideally

   Founder: Joshua Nu’U-Steele · Valuation: $100M · Founded 2023 · Sector: Travel · HQ: Auckland, New Zealand

6. Impala

   Founder: Toby Urff · Valuation: $80M · Founded 2016 · Sector: Travel · HQ: London, United Kingdom

7. SplashLearn

   Founder: Udit Sajjanhar · Valuation: $72M · Founded 2010 · Sector: Travel · HQ: Gurugram, India

8. Pixvana

   Founder: Forest Key. · Valuation: $56M · Founded 2015 · Sector: Travel · HQ: Seattle, United States

9. getvoila

   Founder: Mostafa Nageeb · Valuation: $48M · Founded 2021 · Sector: Travel · HQ: Berlin, Germany

10. Prophia

    Founder: Lisa Tran · Valuation: $41M · Founded 2018 · Sector: Travel · HQ: San Francisco, United States

11. NeofloAI

    Founder: Alan Wong · Valuation: $40M · Founded 2025 · Sector: Travel · HQ: Singapore, Singapore

12. Restalo

    Founder: Juan Otero · Valuation: $40M · Founded 2009 · Sector: Travel · HQ: Barcelona, Spain

13. Treatwell

    Founder: Erik Wienk · Valuation: $38M · Founded 2008 · Sector: Travel · HQ: London, United Kingdom

14. Uplifted

    Founder: Itai Raveh · Valuation: $36M · Founded 2021 · Sector: Travel · HQ: Tel Aviv-Yafo, Israel

15. Rocket Dollar

    Founder: Thomas Young · Valuation: $32M · Founded 2018 · Sector: Travel · HQ: Austin, United States

16. Oliva Health

    Founder: Javier Suarez · Valuation: $32M · Founded 2020 · Sector: Travel · HQ: London, United Kingdom

17. Boataround

    Founder: Pavel Pribis · Valuation: $30M · Founded 2016 · Sector: Travel · HQ: Bratislava, Slovakia

18. Proportunity

    Founder: Stefan Adrian Boronea · Valuation: $28M · Founded 2016 · Sector: Travel · HQ: London, United Kingdom

19. Unearth

    Founder: Amy Hutchins · Valuation: $28M · Founded 2016 · Sector: Travel · HQ: Seattle, United States

20. Monavate

    Founder: Dörte Dye · Valuation: $26M · Founded 2020 · Sector: Travel · HQ: Cambridge, United Kingdom

21. Homerez

    Founder: Rachel Howes · Valuation: $26M · Founded 2013 · Sector: Travel · HQ: Paris, France

22. Vev

    Founder: Michel Elings · Valuation: $22M · Founded 2021 · Sector: Travel · HQ: Rhenen, Netherlands

23. Cook-e

    Founder: Raphael Theron · Valuation: $22M · Founded 2019 · Sector: Travel · HQ: Paris, France

24. Aarden AI

    Founder: Danan Margason · Valuation: $16M · Founded 2025 · Sector: Travel · HQ: Seattle, United States

25. Cino

    Founder: Elena Churilova · Valuation: $15M · Founded 2023 · Sector: Travel · HQ: Tallinn, Estonia

26. Clippings.com

    Founder: David Begg · Valuation: $15M · Founded 2014 · Sector: Travel · HQ: London, United Kingdom

27. Relief

    Founder: Jonas Levy · Valuation: $11M · Founded 2024 · Sector: Travel · HQ: Paris, France

28. metamundo

    Founder: Finn H · Valuation: $11M · Founded 2021 · Sector: Travel · HQ: Amsterdam, Netherlands

29. Anchor

    Founder: Gbekeloluwa Olufotebi O Simeon · Valuation: $10M · Founded 2021 · Sector: Travel · HQ: Lagos, Nigeria

30. AXDRAFT

    Founder: Oleg Zaremba · Valuation: $10M · Founded 2017 · Sector: Travel · HQ: Houston, United States

31. Dyme

    Founder: Joran Iedema · Valuation: $9M · Founded 2018 · Sector: Travel · HQ: Amsterdam, Netherlands

32. Cooper App

    Founder: Esteban Garcia · Valuation: $8M · Founded 2018 · Sector: Travel · HQ: San Francisco, United States

33. Yayem

    Founder: Nicolas Buteau · Valuation: $8M · Founded 2021 · Sector: Travel · HQ: London, United Kingdom

34. Supplied

    Founder: Johann Rozario · Valuation: $7M · Founded 2024 · Sector: Travel · HQ: Amsterdam, Netherlands

35. Remato

    Founder: Madis Lehtmets · Valuation: $7M · Founded 2018 · Sector: Travel · HQ: Tartu, Estonia

36. Smartstaff

    Founder: Arpit Dave · Valuation: $6M · Founded 2020 · Sector: Travel · HQ: Bengaluru, India

Data by Dealroom.co