CheckBonus
Smartphone app that offers loyalty bonuses to customers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €2.0m | Early VC | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 162 % | (9 %) | 6 % | (39 %) | (19 %) | (24 %) | (56 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (114 %) | (104 %) | (41 %) | (17 %) | (68 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (196 %) | (198 %) | (155 %) | (143 %) | (297 %) | (122 %) | 81 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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CheckBonus, founded in Milan, Italy, in 2013, operates in the proximity marketing sector, offering a mobile application designed to bridge the gap between digital engagement and physical retail. The company was established by co-founders Pierluigi Casolari and Yuri Ceschin. The venture originated from a Startup Weekend event in Milan, after which it secured initial seed funding in July 2013 from KeyCapital, a venture incubator, to develop its app.
The firm's core business revolves around a B2B2C model, providing a service to brands and retailers aiming to increase in-store foot traffic, enhance consumer engagement, and ultimately drive sales. CheckBonus leverages proximity marketing technologies, such as Bluetooth beacons, to interact with consumers' smartphones. This allows for hyper-targeted communication with shoppers when they are near or inside a partner store. The business generates revenue by charging its corporate clients on a pay-per-action basis, ensuring that brands only pay for tangible consumer interactions, such as entering a store or scanning a product.
For consumers, the CheckBonus application functions as a digital loyalty card. Users are rewarded with points for performing specific actions, including checking into participating stores, scanning the barcodes of promoted products, and making purchases. These accumulated points can then be redeemed for prizes from a catalog available within the app. This gamified rewards system is designed to incentivize store visits and product interaction. For its retail and brand clients, the platform provides a means to acquire new customers, foster loyalty, and gather data on in-store consumer behavior. Notably, PitchBook data indicates the company ceased operations as of January 2023.
Keywords: proximity marketing, retail engagement, customer loyalty app, in-store traffic, mobile rewards, beacon technology, shopper marketing, B2B2C, consumer behavior analytics, pay per result, digital loyalty card, retail technology, customer acquisition, Milan startup, Pierluigi Casolari, Yuri Ceschin, brand engagement, mobile check-in, product scanning rewards, retail analytics