A Volumetric Family Memory on Meta Quest: Wist's Pitch Demo

Key points

Key takeaways from The Pitch Show interview with Wist Labs founder Andrew McHugh (September 2026):

Pitch demo as emotional proof. Instead of a conventional product walkthrough, Andrew used his Meta Quest demo on The Pitch to let investor Elizabeth Yin experience a volumetric memory — a space she could physically walk around as if standing in the room.

The demo content. Andrew played a volumetric recording of his wife's ultrasound, letting Elizabeth move through it in 3D rather than viewing a flat image on a screen.

The human moment. Elizabeth asked 'Am I looking at your wife?', a line that drew a laugh from the panel, while the clip also captured the first time Andrew's son laughed — revealing the memory's personal weight.

Storytelling as strategy. The demo was designed to show not just that the product works, but why someone might care about preserving a moment in this way.

Technical and market tension. The pitch carries three risks at once: the product's technical limitations, uncertain consumer adoption of headsets, and a deeply emotional promise that must still become a sustainable business.

Investor judgement. The segment frames the core question for the panel — whether the emotional resonance of a volumetric memory can translate into a real company rather than a novel gimmick.

Read more: The Pitch Show · pitch.show