CEMIT turns five: digitalisation is now a must for Cantabria's SMEs
Key points
Key takeaways from COPE Cantabria "Líderes digitales" interview with CEOE CEPYME Cantabria Director of Innovation and AI Jorge Muyo (September 2026):
Digitalisation is no longer optional. Cantabrian SMEs now treat going digital as a necessity — an obligation, not a choice — with advances visible across the region in recent years.
CEMIT turns five. The 2026 edition — Cantabria's flagship business-and-digitalisation event at Escenario Santander, held 8–9 October —draws on five years of momentum; last year it brought together 664 registered participants and almost 400 attendees, with a satisfaction rating of over 4 out of 5.
From scepticism to habit. Over five years, companies have moved from viewing technology warily to approaching innovation and digitalisation organically, expecting results in the short and medium term.
The first AI question. Firms that haven't yet started with AI should begin by asking what they want from it and what benefit it will bring — approaching it neither as a total disruptor nor as a universal solution.
The most common AI mistake. Trying to cover too much and revolutionise too broadly — AI still makes errors and has limits, particularly in industrial processes — so being realistic about what it can do, and adapting it to real needs, matters more than scale.
A welcoming space for non-tech firms. CEMIT wants non-digital-native companies to feel comfortable and listened to, offering a space to share problems and solutions — true to its motto of 'fun and technology'.
Progress through technology. The core message of the fifth CEMIT is to keep advancing by leaning on innovation, digitalisation and new technologies.
Read more: CEOE CEPYME Cantabria
