Putting employees on bikes: BeeToGreen's path to €16M ARR

Key points

Key takeaways from a tech 45' interview with Antoine du Teilleul, co-founder of BeeToGreen (October 2026):

€16M ARR on track. BeeToGreen expects around €16M in annualised revenue in 2026 — recorded as of September — and counts 500 companies as customers, putting tens of thousands of employees on bikes.

From ad sales to bikes. Du Teilleul spent roughly a decade selling digital advertising (Le Figaro, native ads, programmatic) before a September 2019 conversation with his best friend Adrien Martin, fresh back from London, planted the idea of bringing the UK bike-to-work scheme to France. He started full-time on 1 March 2020.

A second dish at the canteen. Positioning BeeToGreen as an employee benefit akin to meal vouchers, the team evangelised HR and CSR functions to make sustainable mobility a second option alongside public transport — 70–80% of Île-de-France employees claim transport reimbursement today, up to half the cost of a Navigo pass.

The Forfait Mobilité Durable. France's LOM law (December 2019, under Élisabeth Borne) created the Forfait Mobilité Durable as an optional employer benefit; BeeToGreen built its offer on it, with employees able to claim up to €600 a year towards a bike.

Cycling commutes are finally growing. The share of Paris employees commuting by bike rose from around 3% before Covid to 10–12% today, although the national cycling modal share remains under 1%.

Why not a company bike? BeeToGreen argues company-bike leasing (vélo de fonction) flopped in France — a few tens of thousands of bikes versus millions in Germany — because France is not a company-vehicle culture: only around 3% of employees hold such arrangements. The benefit route proved the addressable one.

Enterprise clients and integration. Customers include Capgemini, Amazon and French unicorns such as Back Market. The platform is compatible with most e-bike brands and integrates with mobility-benefit schemes from Worklife, Pluxee and Betterway (Swile may follow), operating largely white-label.

Still alone in the lane. Six years in, BeeToGreen says it remains the only player on this B2B2C model — fleet-style rivals such as Zen Ride and Tandem ride a different business — so its focus is growing the market rather than defending it.

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