How Steve Aoki-Backed Neuro Became TikTok Shop’s Fastest-Growing Brand—With a Boost from Joe Rogan

Neuro, founded in 2015 by Kent Yoshimura and Ryan Chen, is a Las Vegas-based company that produces nootropic-infused gum and mints designed to enhance focus and energy. The brand gained significant attention after a spontaneous endorsement by Joe Rogan on his podcast in 2020, where he praised the product’s effectiveness during his workouts. This mention led to a substantial increase in sales and visibility, surpassing the impact of their earlier appearance on Shark Tank .

Capitalizing on this momentum, Neuro effectively utilized TikTok Shop by sharing clips of Rogan’s endorsements, which went viral and attracted numerous creators to promote the product. This strategy resulted in Neuro becoming the fastest-growing brand on TikTok Shop by the end of 2024, with monthly revenues exceeding $10 million and a valuation over $100 million.

Despite Rogan’s political affiliations, Neuro maintains a neutral stance, emphasizing its commitment to accessibility and convenience for all users. The company continues to expand its reach, focusing on providing quality products without engaging in political discourse.

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