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The Power Law: What led to Accel's Facebook investment

  • Kevin Efrusy's Arrival : Joined Accel post-tech bust, a challenging time in venture capital. The firm, led by founders Arthur Patterson and Jim Swartz, remained committed to long-term investment and developing young talent.
  • Empowerment from Day One : New hires were expected to participate in decision-making immediately.
  • Junior Partner Responsibility : Junior partners could propose and vote on investments, promoting accountability and a yes/no decision-making mindset under uncertainty.
  • Casa Madrona Retreat : Accel’s “prepared mind” exercise in Sausalito revealed a need for recalibration, having completed only four deals that year.
  • Recognition of Missed Trends : The firm noted missed opportunities in "Internet 2.0" and social networking, prompting a conscious pivot towards these emerging areas.
  • Missed Deals : Failures with investments in Skype, Tickle, and Flickr underscored the need to:

    Look beyond traditional, engineer-led startups.
  • Focus on user data and engagement metrics.
  • Embrace high-growth opportunities, despite unconventional founders.
  • Kevin Efrusy’s Persistence : Efrusy pursued Facebook through initial rejections, recognizing its potential. He bridged generational dynamics to win the deal, valuing Facebook at $70M pre-money ($80M post-money).
  • Cross-Generational Teamwork :

    Efrusy (30s) led the pursuit.
  • Jim Breyer (40s) leveraged connections.
  • Arthur Patterson (60s) provided support.
  • Financial Impact : The Facebook investment alone yielded over $12 billion at its IPO in 2012.
  • Sustained Wins : Accel generated seven additional investments with $500M+ profits, each led by different partners.
  • Promotion of Women Leaders : Women rose to senior partnership roles, maintaining a culture of inclusivity and mentorship.
  • Talent and Training : Consistent focus on empowering young investors, creating a sustainable leadership pipeline.
  • Team-Based Approach :



    Cross-generational collaboration on deals.
  • Strong culture of mentorship.
  • Adaptability :



    Adjusted investment criteria to market dynamics.
  • Learned from missed opportunities and refined strategy.
  • Talent Development :



    Empowered young partners with decision-making authority.
  • Created an environment for junior success and leadership continuity.
  • Cultural Consistency :



    Retained a collaborative ethos as the firm scaled.
  • Successfully transmitted culture across generations.
  • Balanced innovation with disciplined decision-making.

Accel's sustained success contrasts with Kleiner Perkins' decline, emphasizing a model of adaptability, strong culture, and talent development. Their ability to balance risk-taking with disciplined strategy underscored their long-term resilience in venture capital.

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