Allegiance Group and Pursuant Group join forces

• Allegiance Group and The Pursuant Group have merged (April 2023) to enhance services for nonprofit organizations.
• The merger aims to offer comprehensive and scalable solutions tailored to nonprofit needs.
• Allegiance Group, with over 40 years of experience, specializes in fundraising, marketing, and technology solutions.
• The Pursuant Group, with 20 years of experience, focuses on digital services and fundraising driven by analytics.
• The merger integrates technologies like GivingDNA for donor behavior analysis and identification of potential large donors.
• Services provided include direct mail, digital fundraising, major giving counsel, and fundraising strategy.

Source: Team Allegiance



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