Fertifa buys menopause specialist Tuune in women's health push
What's the deal? Health benefits group FertifaDealroom has a profile for this one. Try Dealroom → has agreed to acquire TuuneDealroom has a profile for this one. Try Dealroom →, a women's health specialist that makes regulated clinical software for personalised hormonal healthcare. The value was not disclosed. Tuune's technology assesses more than 70 symptoms alongside medical history to support clinical decisions across contraception and menopause.
Who's involved? Fertifa, founded in 2019 and run by venture capitalist Eileen Burbidge, counts MetaDealroom has a profile for this one. Try Dealroom →, Sony Music, H&MDealroom has a profile for this one. Try Dealroom →, LululemonDealroom has a profile for this one. Try Dealroom →, Space NKDealroom has a profile for this one. Try Dealroom →, and Virgin GroupDealroom has a profile for this one. Try Dealroom → among its clients. It raised £5 million several years ago from Notion Capital, Triple Point VenturesDealroom has a profile for this one. Try Dealroom →, and Speedinvest, following a pre-seed round led by Passion Capital, where Burbidge was a partner.
What's the endgame? The deal continues Fertifa's diversification beyond its fertility roots into mental health, neurodiversity, weight management, and infant care. The acquisition adds menopause and contraception expertise to that platform.
Why now? Burbidge framed the timing around demand, noting the company is expanding "to cover more underserved healthcare needs for employees." The move comes amid rising corporate demand for fertility and sexual health benefits.
"Fertifa and Tuune have always shared a commitment to making personalised, evidence-based healthcare more accessible," Burbidge said. Tuune founder Shardi Nahavandi said she was "proud that Fertifa will take this work forward and help bring it to more people."
The signal: The deal follows Fertifa's July 2025 purchase of reproductive-health insurer JuniperDealroom has a profile for this one. Try Dealroom →, pointing to a strategy of bundling specialist women's-health services into employer benefits. It is a strategic tuck-in rather than major consolidation, in a sector drawing growing investment and attention.
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