Yellow Card buys GoMoney to enter Brazil's $252B crypto market
What's the deal? Yellow Card, a global stablecoin payments infrastructure provider, has acquired GoMoneyDealroom has a profile for this one. Try Dealroom →, a Brazilian virtual asset service provider, the company said November 4. The deal, completed in October, establishes Yellow Card's direct operations in Brazil. Terms were not disclosed.
The companies: GoMoney, founded in 2018 and based in São Paulo, uses stablecoins for cross-border payments. Yellow Card supports more than 50 currencies and helps institutions and businesses access US dollars, manage treasury, and move money across borders.
What changes for customers? The acquisition adds local collections and disbursements in Brazilian reais, including through Pix, plus settlement in stablecoins. These services integrate with Yellow Card's treasury and liquidity offerings across other markets.
Why Brazil? The country is Latin America's largest cryptocurrency market, recording $252.5 billion in activity between July 2025 and June 2026, according to Chainalysis. Stablecoin activity there rose 495% across the firm's 2024–2026 comparison period, driven in part by cross-border transfers and liquidity management.
Why now? The deal follows an August 2026 $40 million financing that included Standard Chartered Bank and SonyDealroom has a profile for this one. Try Dealroom →, plus recent regulatory approvals in Canada, Switzerland, Nigeria, Ghana, and Zimbabwe. GoMoney will remain a wholly owned subsidiary led by its founders.
GoMoney has applied to the Banco Central do Brasil for full authorization as a virtual asset service provider under Law No. 14,478/2022 and Resolution No. 519/2025. It continues to operate under Brazil's transitional regime while the application is under review.
What they said: "Building global financial infrastructure requires compliance with local frameworks, local payment rails, and local expertise and relationships to operate effectively," said Chris Maurice, co-founder and chief executive officer of Yellow Card. Maurício Pires, a GoMoney founder and its chief executive, said the company spent eight years building a stablecoin business for cross-border payments "similar to what Yellow Card has been doing in Africa and globally."
The signal: As stablecoins gain traction for business payments, infrastructure providers are expanding by acquiring locally licensed operators rather than building from scratch. Yellow Card's move into Brazil signals that regulatory footing and local payment rails have become the price of entry in emerging markets.
Read more: prnewswire.com
Image credit: jdlasica
