Sazerac buys Oregon's Full Sail Brewing to expand RTD production
What's the deal? SazeracDealroom has a profile for this one. Try Dealroom → has acquired Full Sail Brewing, the Hood River, Oregon brewery, mainly for its production facility, the company said. Terms were undisclosed. Trade coverage says the plant will primarily make BuzzBallzDealroom has a profile for this one. Try Dealroom →, while the Full Sail and Session beer brands are being discontinued.
Why now? Sazerac is pushing hard into ready-to-drink (RTD) cocktails, a fast-growing category. The spirits maker bought BuzzBallz in 2024, added Dirty ShirleyDealroom has a profile for this one. Try Dealroom → in March 2026, and closed its Au VodkaDealroom has a profile for this one. Try Dealroom → acquisition — which includes RTDs — in September.
What's the endgame? The deal reads less like a craft-beer play and more like a capacity grab. Owning a production site lets Sazerac add manufacturing muscle alongside the brands it has been buying, supporting output for its canned cocktail lineup.
The signal: A long-standing Oregon brewery's assets are being redirected to a spirits company's strategic priority, not to growing its beer business. As RTDs reshape the drinks market, incumbents are buying capacity, not just brands — and some heritage names won't survive the shift.
Read more: bevnet.com
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