CoinDCX's Sumit Gupta backs heritage collectibles brand Viraasat
What's the deal? ViraasatDealroom has a profile for this one. Try Dealroom →, an Indian luxury artefacts and collectibles brand, has raised an undisclosed angel round from Sumit GuptaDealroom has a profile for this one. Try Dealroom →, co-founder and chief executive officer of crypto exchange CoinDCX. Founded by Paranjay Agarwal and Tiyasha Das, the startup makes limited-edition collector's pieces based on Indian history and mythology.
What's the endgame? Viraasat said the capital will fund expansion into new collections and collectible categories, with emphasis on original design, craftsmanship and researched storytelling.
The products: It has released two pieces so far. Its flagship, Battle of Kurukshetra, is a sculptural chess artefact inspired by the Mahabharata; the company said its 100-piece Founders' Edition sold out within four months. The second, Rāmāgaman, depicting the return of Rama, Lakshman and Sita to Ayodhya, had its first 100-piece phase sell out within a week.
Who's behind it? Viraasat said its collector community includes Union Home Minister Amit Shah, Ritesh Malik, Aman Gupta, Vijay Shekhar Sharma, badminton player P. V. Sindhu and Gupta himself. Gupta co-founded CoinDCX in 2018 and invests in early-stage startups personally, mostly at the pre-seed and seed stage.
"India has a 7,000-year-old civilization with stories, epics and heritage that deserve to be celebrated and experienced beyond textbooks and screens," Gupta said.
Agarwal said the team was "thrilled to have Sumit back us to bring this vision to life."
The signal: Recent Indian direct-to-consumer funding has favoured brands with repeat purchases and a path to offline scale, and heritage-led names have drawn larger rounds — Aramya's US$10.9M Series A and House of ChikankariDealroom has a profile for this one. Try Dealroom →'s US$3.4M Series A among them. With its size undisclosed, Viraasat's raise reads less as evidence of scale than as an early endorsement of its proposition by a prominent backer.
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