Chord buys AI analytics startup Zenlytic for about $5M in stock
What's the deal? E-commerce analytics startup Chord has acquired business intelligence platform Zenlytic in an all-stock deal valued at around $5 million, Axios Pro reported. Zenlytic builds AI tools that let users query company data in plain language.
The terms: The price is modest against Zenlytic's history. It had raised a $9 million Series A led by M13Dealroom has a profile for this one. Try Dealroom → to develop its AI-powered business-intelligence analyst.
Why now? Chord plans to raise an approximately $15 million Series A at a $70 million to $80 million valuation in the coming months, chief executive officer Bryan Mahoney said. Folding in Zenlytic's technology strengthens that pitch.
What's the endgame? Chord is building analytics for e-commerce brands, and Zenlytic's conversational querying adds a natural-language layer. The target is a product of Chord Commerce, Inc., which already powers AI features through providers including OpenAI, Anthropic, and Google.
The signal: The deal is another sign that established platforms are absorbing AI analytics capabilities, following Salesforce's purchase of Loops and Meta's acquisition of Sundial. Its low value points to a team-and-technology buy rather than major consolidation.
Read more: Axios
Image credit: Generated with Gemini
