Digicust taps ex-PwC Austria marketer to lead global partner push
What's the deal? Austrian AI startup DigicustDealroom has a profile for this one. Try Dealroom → has hired Alexander Miklautz as Head of Global Partnerships & Events, effective November 1, 2026. Previously Head of Marketing at PwC Austria, he will build the company's partner network and lead international market-entry efforts.
What does Digicust do? Its AI platform adds an automation layer on top of existing customs and enterprise software. It processes documents and emails, structures customs data, supports goods classification, and prepares compliance checks before passing results to companies' existing systems.
Who is Miklautz? He brings experience in B2B marketing, sales, and business development. Before PwC Austria, he held roles at law firm Wolf TheissDealroom has a profile for this one. Try Dealroom →, business magazine ForbesDealroom has a profile for this one. Try Dealroom → , XINGDealroom has a profile for this one. Try Dealroom →, and Mediaplanet.
Why now? The hire establishes partnerships as a dedicated growth channel alongside direct enterprise sales. "Strong partnerships are essential to making these solutions available in each market," said CEO Matthias Pfeiler.
Expanding where? Digicust is targeting new markets through customs software providers, consulting and implementation partners, technology firms, and industry bodies. Sales and country partners bring local expertise and customer relationships to establish the company further afield.
What's the endgame? Miklautz will develop a structured partner programme with clear collaboration models, joint go-to-market plans, and training resources. The goal: broader integration of Digicust's technology into customs, ERP, transport management, and trade compliance systems.
The signal: The move comes as the EU overhauls its customs rules, moving toward a shared data hub and more data-driven procedures — with e-commerce businesses due to use the hub from 2028. That shift could lift demand for automation and integrations, making Digicust's channel strategy commercially timely. For now, the announcement names no new partners, customers, or targets.
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Image credit: Digicust
