Russia's Logika Moloka buys Velle to build out plant-based range
What's the deal? Logika Moloka, a major Russian producer of dairy, ice cream and baby food, has acquired VelleDealroom has a profile for this one. Try Dealroom → Holding, owner of the Velle plant-based brand. Terms were not disclosed. Velle makes more than 30 products, including drinking and spoonable yogurts, porridges, cream and coffee drinks.
Why now? The purchase follows Logika Moloka's acquisition of plant-based drinks brand 5Yes!Dealroom has a profile for this one. Try Dealroom → earlier in October, rapidly adding to its existing PlantoDealroom has a profile for this one. Try Dealroom → line. The company is building scale as competition in the category intensifies.
What's the endgame? The deal supports Logika Moloka's goal of growing its share of the plant-based market by pairing Velle's product development expertise with its own production capacity. The range extends beyond drinks into yogurts, porridges and creams, while 5Yes! targets premium cafés and food service.
The market: Russia's plant-based category is growing but still small, with 2025 beverage sales estimated at about US$435.8M, up roughly 20% in value. NemolokoDealroom has a profile for this one. Try Dealroom → maker Sady Pridonya is a major rival.
What could go wrong? Integration remains the key test. As international brands have pulled back, domestic players have room to scale — but Logika Moloka must grow Velle without eroding what drew its original buyers.
The signal: This is less a landmark deal than a bid by a large dairy producer to lock in brands, product know-how and routes to market before competitors do. Expect further consolidation as Russian producers race to own both dairy and plant-based shelves.
Read more: blog.expozy.com
Image credit: Generated with Gemini
