Franklin Madison buys insurtech Bindable to scale its distribution platform
What's the deal? Franklin MadisonDealroom has a profile for this one. Try Dealroom →, a portfolio company of Mill Point CapitalDealroom has a profile for this one. Try Dealroom →, has agreed to acquire BindableDealroom has a profile for this one. Try Dealroom →, a Boston-based digital property and casualty (P&C) insurance agency and distribution platform. The deal, announced on October 28, 2026, was undisclosed in value.
What each side brings: Bindable offers white-label agency operations, API-powered quoting, more than 30 affinity partnerships, and 47-plus carrier appointments. Franklin Madison, with more than 55 years in the business, serves over 3,500 financial institutions through data-driven marketing and turnkey insurance.
What's the endgame? Franklin Madison wants to bring insurance to the mid-market through its affinity and brand partnerships. Pairing Bindable's product-agnostic technology with its direct-marketing engine creates a distribution model spanning acquisition, quoting, policy purchase, and ongoing engagement.
What changes for partners? Banks, credit unions, and brands can add auto, home, and specialty insurance through a single relationship — without building new technology or standing up insurance operations. Bindable will also keep selling its technology as a stand-alone software product for firms with their own agencies.
"After years of building a differentiated personal lines platform, Bindable is excited to join an industry leader like Franklin Madison," said Bill Suneson, co-founder and CEO of Bindable. Andrea Heger, president and CEO of Franklin Madison, called Bindable "an exceptional company with a strong reputation for delivering results."
Why now? The deal builds on Franklin Madison's push to combine distribution, technology, and marketing, following its 2022 acquisition of SeQuel ResponseDealroom has a profile for this one. Try Dealroom →. It arrives in a cooler market: US agency acquisitions fell 19% in the first three quarters of 2026 versus a year earlier, per OPTIS Partners data cited by Insurance Business.
Dowling HalesDealroom has a profile for this one. Try Dealroom → served as exclusive financial advisor to Bindable.
The signal: As the roll-up frenzy slows, buyers are favouring integration over scale. Franklin Madison's move reflects a shift toward building end-to-end platforms that merge insurance distribution, technology, and marketing — not simply adding brokerage headcount.
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