11:11 Capital Partners takes strategic stake in UK sandwich maker Simply Lunch
What's the deal? 11:11 Capital Partners has made a strategic investment in Simply LunchDealroom has a profile for this one. Try Dealroom →, a UK food-to-go supplier, buying a shareholding to back the company's next phase of growth. The deal, backed by the Boparan Investment Fund and Boparan Private OfficeDealroom has a profile for this one. Try Dealroom →, was announced in October 2026. Terms were not disclosed.
What's the endgame? Simply Lunch's founders and management will keep a significant ownership stake and continue running the business. The partnership aims to expand the company's reach across foodservice, retail, travel, workplace, education, and hospitality, and to fund innovation, added capacity, and strategic acquisitions.
11:11 Capital Partners — the investment vehicle known formally as the Boparan Investment Fund — takes strategic shareholdings while leaving existing teams in place to pursue their longer-term plans.
What they're saying: "Simply Lunch is an impressive business with a strong heritage, trusted customer relationships and a commitment to quality and innovation," said Ranjit Boparan of 11:11 Capital Partners.
Sam Page, managing director of Simply Lunch, called the deal "an exciting milestone" and said the firm shares the company's "values and ambition for the future." Page confirmed he and fellow leaders will remain in their roles.
Why now? The investment lands amid consolidation in UK convenience food. GreencoreDealroom has a profile for this one. Try Dealroom → completed its £1.5 billion acquisition of BakkavorDealroom has a profile for this one. Try Dealroom → in January, creating a group that expects to produce about one billion food-to-go items a year.
Strategic buyers have also been strengthening workplace catering and food-to-go operations, with SodexoDealroom has a profile for this one. Try Dealroom → acquiring Olive Catering and Around Noon buying Chef in a Box. Lumina IntelligenceDealroom has a profile for this one. Try Dealroom → projects the wider food-to-go market will grow 3.4% in 2026, helped by rising office attendance and recovering travel.
The signal: The deal marks another bet on a fragmented sector where scale, customer access, and distribution drive growth. Without disclosed terms or detailed plans, though, its full significance is hard to gauge.
Read more: insidefoodanddrink.com
Image credit: Generated with Gemini
