Adventure Ready Brands buys 60-year-old hygiene pioneer CleanLife

What's the deal? Adventure Ready Brands has acquired CleanLifeDealroom has a profile for this one. Try Dealroom → No Rinse, an Ohio maker of waterless personal hygiene products. Terms were not disclosed. The deal, announced on October 27, 2026, adds rinse-free shampoos, body baths and bathing wipes to the buyer's outdoor and personal care portfolio.

What each side brings: CleanLife has pioneered the waterless hygiene category for more than 60 years, serving healthcare professionals, caregivers and consumers. Adventure Ready Brands, founded in 1973 in New Hampshire, owns brands including After BiteDealroom has a profile for this one. Try Dealroom →, BenDealroom has a profile for this one. Try Dealroom →'s repellents, Counter Assault, LuminAIDDealroom has a profile for this one. Try Dealroom → and Adventure Medical.

What's the endgame? The buyer plans to accelerate new product development at CleanLife and widen its distribution across outdoor and consumer retailers in the US and internationally. President Greg Davis will stay on to support the transition.

Why it fits: Chris Heye, chief executive officer of Adventure Ready Brands, said CleanLife is "a nice complement to our lineup of recently launched personal care and hygiene products." He pointed to room "to further scale the business."

The signal: This is at least the eighth brand Adventure Ready Brands has bought, continuing a buy-and-grow strategy backed by private equity firm Victor Capital PartnersDealroom has a profile for this one. Try Dealroom →. Rather than a market-shifting deal, it is a bolt-on that deepens the company's push into personal care.

Read more: finance.yahoo.com

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