Germany's Remmers buys UK's century-old Rustins to reach DIY market
What's the deal? Germany's Remmers Gruppe SEDealroom has a profile for this one. Try Dealroom → has acquired UK coatings maker Rustins, buying all shares in Rustins Holdings Limited, including operating unit Rustins LimitedDealroom has a profile for this one. Try Dealroom →. The deal value was undisclosed. Löningen-based Remmers, a family-owned business founded in 1949, said the transaction has been completed.
Who is Rustins? Founded in London in 1924, Rustins makes wood varnishes, specialist paints, and cleaning products, with brands including Rustins, Briwax, Brummer, and Lord Sheraton. It sells to DIY users, professional tradespeople, and households through retail and online channels.
What's the endgame? Remmers has operated in the UK for years, but its focus there has been industrial flooring systems and coatings for industrial wood processing — both aimed at professional users. Rustins adds consumer reach without overlap.
Why now? The acquisition fills a gap in Remmers' UK portfolio. "What we were missing there was access to DIY customers, painters, and private clients," said Dirk Sieverding, chief executive officer of Remmers Gruppe SE. "Rustins has exactly that" (translated from German).
Sieverding added that Rustins' century-old brand, trade partnerships, and product range "do not touch our existing UK business, but complement it" (translated from German). Remmers plans to develop Rustins' market position and the two firms' complementary portfolios to reach new customer groups.
The signal: The deal reflects continued appetite from non-UK buyers for established British mid-market businesses, with foreign acquirers targeting firms that offer ready-made brands and distribution. For Remmers, a bolt-on purchase is a faster route into the consumer segment than building one from scratch.
Read more: pressebox.de
Image credit: Generated with Gemini
