Bayern Munich sells final stake to Viessmann in €250M deal
What's the deal? Bayern Munich has sold its last available minority stake to the Viessmann Generations GroupDealroom has a profile for this one. Try Dealroom → in a €250 million transaction, the club announced in October 2026. Viessmann, the Munich-based family investment group, becomes Bayern's fourth external shareholder alongside AdidasDealroom has a profile for this one. Try Dealroom →, AudiDealroom has a profile for this one. Try Dealroom → and Allianz.
How it's structured: The deal is a capital increase rather than a straight sale. The members' association FC BayernDealroom has a profile for this one. Try Dealroom → München e.V. sees its holding drop from 75% to 70%, while the four outside shareholders together hold 30%. Viessmann's stake works out to just under 6.7%.
Who is Viessmann? The family built its fortune in heating and climate technology before selling Viessmann Climate SolutionsDealroom has a profile for this one. Try Dealroom → to US firm Carrier Global in 2023. Its ties to Bayern date to a 2018 commercial partnership, extended earlier this year to 2029.
What changes? Group chief executive Max Viessmann, 37, joins Bayern's supervisory board, expanding it from nine to 10 members. According to BILD , the money will first bolster the club's cash reserves rather than fund new signings.
Why it matters: President Herbert Hainer said the deal gives Bayern a "significantly improved equity base" and "greater room for manoeuvre at a time of constant change." Earlier stake sales to Adidas, Audi and Allianz helped fund the Allianz Arena and training facilities.
The signal: The transaction completes Bayern's planned allocation of external shareholders under its member-controlled ownership model. It is less a shift in control than the formalisation of a long-standing partner as an investor — and, per German reports, the most lucrative investment deal in the club's history.
Read more: bulinews.com
Image credit: Generated with Gemini
