3Q buys glomex from ProSiebenSat.1 to build a European video stack for publishers
What's the deal? 3Q is acquiring glomexDealroom has a profile for this one. Try Dealroom →, ProSiebenSat.1's B2B video marketplace, in a deal expected to close in the first quarter of 2027. Financial terms were not disclosed. The acquisition pairs 3Q's European video infrastructure with glomex's content syndication and monetisation services.
Who's who? Founded in 2009 and based in Munich, 3Q serves over 1,000 B2B customers across Europe, from companies and institutions to media groups and publishers. glomex, launched by ProSiebenSat.1 in 2016 as a global B2B marketplace for premium video, will stay a separate brand and wholly owned subsidiary led by Managing Director Lars Friedrichs.
What's the endgame? 3Q has sold its publisher platform as Software-as-a-Service on licence fees; glomex adds premium content, distribution, and a revenue-sharing model. The plan is to migrate glomex to 3Q's infrastructure, creating economies of scale.
What's in it for publishers? The combined offer lets publishers pick building blocks across the video value chain, from production to monetisation. "Publishers need sustainable models to expand their video business while retaining control over their content, technology, and monetization," said 3Q chief executive officer Julius Thomas.
Why now? The sale fits ProSiebenSat.1's 2026 shift toward German-language entertainment, which has seen it offload several non-core businesses amid a tough video-advertising market. ProSiebenSat.1 will stay a content and marketing partner, so this is a strategic reshaping rather than a clean exit.
The signal: European media groups are narrowing to their core streaming and entertainment operations while independent tech players consolidate the plumbing beneath them. For publishers facing a challenging ad market, the bet is that a bigger, independent European video stack offers better odds than going it alone.
Read more: advanced-television.com
Image credit: Generated with Gemini
