France's Fleury Michon buys UK's Allplants in €5M plant-based play
What's the deal? French food manufacturer Fleury MichonDealroom has a profile for this one. Try Dealroom → has acquired Allplants, the UK plant-based brand owned by Deliciously EllaDealroom has a profile for this one. Try Dealroom → founder Ella Mills. Terms were not disclosed. Fleury Michon says Allplants generates about €5m in annual revenue and is close to break-even.
The players: Fleury Michon, founded in 1905, serves five main markets — charcuterie, ready meals, surimi, and chilled appetisers. Allplants, set up by Jonathan Petrides in 2016, sells frozen plant-based meals in the UK.
Why now? The deal gives Allplants a strategic owner after several turbulent years and hands Fleury Michon a route into UK grocery for its plant-based range. UK chilled plant-based sales returned to modest growth in late 2025, though the recovery looks stronger in tofu and less-processed foods than in meat substitutes.
The backstory: Allplants entered administration in 2024 as several alternative-meat companies folded or were quickly rescued by bigger players. It made 65 staff redundant before Mills bought the brand name and assets from administration. The product recipes were not part of her deal — rival GrubbyDealroom has a profile for this one. Try Dealroom → bought the intellectual property instead.
Mills and her husband, Matt, sold Deliciously Ella to Switzerland's Hero GroupDealroom has a profile for this one. Try Dealroom → in September 2024 but kept the PlantsDealroom has a profile for this one. Try Dealroom → brand, folding Allplants in with the aim of building "a new, natural, plant-based powerhouse." They have now divested Allplants to Fleury Michon.
What's next? "We are now looking forward to growing our soup manufacturing business, distribution operation, and media business," said Matt Mills, group chief executive officer.
The signal: Financially this is a small deal, but it marks a targeted market-entry bet rather than evidence of a broad plant-based boom. After a wave of collapses and consolidation, surviving brands are increasingly being absorbed by larger food groups hunting for footholds in new markets.
Read more:The Grocer
Image credit: Generated with Gemini
