Scorpion buys pest-control marketing specialist Coalmarch
What's the deal? Marketing technology firm ScorpionDealroom has a profile for this one. Try Dealroom → has acquired Coalmarch by WorkWaveDealroom has a profile for this one. Try Dealroom →, a Raleigh, North Carolina-based digital marketing agency focused on the pest control and lawn care industries since 2004. Terms were not disclosed. The deal brings Coalmarch's team, client relationships, and more than two decades of industry experience to Scorpion.
What's the endgame? Scorpion wants to keep Coalmarch's high-touch, industry-specific service while adding its own technology and data. Coalmarch clients now gain access to RevenueMAX, Scorpion's AI-powered tool built to turn marketing into measurable revenue rather than just leads.
What's the deal, in their words? "This is really about two great teams coming together," said Trey Pelz, Scorpion's general manager of pest. "There's no technology that can replace a great relationship, but we can give it more tools, better data, and more resources to help these businesses grow."
Coalmarch chief executive officer Jeff Davis said Scorpion shares "the same commitment to client growth that we've built Coalmarch on, now backed by a level of technology and investment that makes what we've built even stronger."
Why now? The acquisition deepens Scorpion's push into pest, lawn, and landscape marketing — a recurring-revenue category with sharp seasons and some of the most expensive clicks in home services. Kirby Oscar, Scorpion's senior vice president of corporate development, called the deal "another intentional step in our M&A strategy" that "deepens our vertical commitment."
The signal: Scorpion has been building scale through deals, buying law-firm agency Get Noticed Get Found in 2024 and Philadelphia-based 1SEO in June 2026, each pitched as a way to bring agency clients onto its broader platform. Coalmarch's vertical focus fits that pattern, pointing to continued consolidation among home-services marketing specialists feeding into fewer, larger platforms.
Read more: pctonline.com
Image credit: Wonderlane
