Investcorp buys majority stake in Spanish e-commerce marketing firm Connectif
What's the deal? InvestcorpDealroom has a profile for this one. Try Dealroom → Technology Partners (ITP), the tech investment arm of global alternative investment firm Investcorp, has acquired a majority stake in ConnectifDealroom has a profile for this one. Try Dealroom →, a Spanish provider of omnichannel marketing automation software. Terms were not disclosed.
What does Connectif do? Its data-first platform uses artificial intelligence to analyse customer data and deliver personalised shopping experiences across e-commerce channels. The company has supported more than 3,000 brands in sectors including fashion, technology, health and beauty, home, and pet care, facilitating over 25 million orders annually.
Why now? ITP is betting that AI and data are reshaping how brands engage customers. "The way businesses engage with customers is undergoing a fundamental transformation driven by data and artificial intelligence," said Georg Knoflach, managing director at Investcorp Technology Partners.
What's the endgame? The deal, ITP's first in Spain, aims to help Connectif scale internationally and cement its position in Europe. It marks the sixth investment from Investcorp Technology Partners Fund V, after HWG Sababa, UnifyrDealroom has a profile for this one. Try Dealroom →, NetRom Software, VEDA, and ShineDealroom has a profile for this one. Try Dealroom →.
Founder and chief executive officer Andreas Di Palma said Connectif wants "to help brands unlock the true potential and value of their customer data." He added that the company looks forward to entering its "next chapter of growth" with ITP.
The signal: The investment fits a broader 2026 push to consolidate marketing technology around first-party data, AI-driven engagement, and integrated customer platforms, following deals such as dotdigitalDealroom has a profile for this one. Try Dealroom →'s purchase of Alia Software and MoEngage's acquisition of Aampe. In Spain, private-equity interest is also reaching software-enabled digital marketing businesses. Connectif's success will hinge on whether ITP can help it scale in a crowded market.
Read more: investcorp.com
Image credit: Robbert Noordzij
