Soul Kitchen lands £40,000 from Dragon Susie Ma after 920% sales jump
What's the deal? Soul KitchenDealroom has a profile for this one. Try Dealroom →, a UK instant soup startup, has secured a £40,000 (≈$53,580) angel investment from Tropic SkincareDealroom has a profile for this one. Try Dealroom → founder Susie MaDealroom has a profile for this one. Try Dealroom → on BBC's Dragons' Den. Founder Bella Acland accepted the offer in exchange for 15% of the business, valuing it at roughly £266,667.
What does it do? Launched in March 2024, Soul Kitchen sells premium instant soups made from real vegetable powders, herbs, and spices. Every product is plant-based, gluten-free, palm oil-free, and free from added sugar and artificial ingredients.
Why now? The deal aired as the company reports its biggest year yet. Since filming, Soul Kitchen has grown sales by more than 920%, sold nearly half a million soups, and expanded to over 100 independent UK stockists.
What's the endgame? The brand wants to reinvent convenience food beyond soup. It has already launched its functional Soul Kitchen+ range — including a High Protein Supergreens blend and a Mushroom Soup with Lion's Mane — and plans to move into instant meal pots.
Acland, who developed her first recipes in a university kitchen with a Santander UniversitiesDealroom has a profile for this one. Try Dealroom → grant, called the pitch a "genuine full-circle moment." The company has also secured a EurostarDealroom has a profile for this one. Try Dealroom → listing and partnered with nutrition brand PuritionDealroom has a profile for this one. Try Dealroom → to manufacture in Shropshire.
The signal: Small-ticket TV backing continues to fuel challenger food brands targeting the intersection of wellness and convenience. Soul Kitchen is on track to sell one million products this year across retail, travel, and direct-to-consumer channels.
Read more: london-post.co.uk
Image credit: Generated with Gemini
