Edinburgh Boiler Company founder buys video firm to build trades marketing agency

What's the deal? Mark Glasgow, founder of the Edinburgh Boiler Company, has acquired Just ShotDealroom has a profile for this one. Try Dealroom →, an Edinburgh-based video production company whose clients include Mercedes Benz UKDealroom has a profile for this one. Try Dealroom →, Rolls-Royce, and Aston MartinDealroom has a profile for this one. Try Dealroom →. Terms were not disclosed.

What does Just Shot do? The firm produces social media content, advertising, corporate and commercial event coverage, 3D animation, sound design, and scriptwriting. Alongside carmakers and dealerships, its UK-wide client base includes law firms and trades companies.

What's the endgame? Glasgow wants to build the UK's top marketing agency for the trades sector. The acquired business will rebrand as Trade Boss MarketingDealroom has a profile for this one. Try Dealroom →, based in Dalkeith with five staff, and operate as a standalone company.

Why now? The move complements Trade Boss AIDealroom has a profile for this one. Try Dealroom →, an artificial intelligence platform Glasgow launched six months ago to help tradespeople and construction bosses manage leads, admin, and customer communications. Creative director Sergiusz Jezewski stays on to run the marketing side.

Glasgow said he built the Edinburgh Boiler Company to a "£10m-plus turnover company" but needed outside expertise to launch an agency. "So many marketing agencies across the country don't really know the trades," he said.

The signal: The deal pairs a niche services operator with AI tooling and creative capability, a bet that specialising in one overlooked sector — the trades — can beat generalist agencies.

Read more: insidermedia.com

Image credit: Generated with Gemini