AEG Presents buys France's Auguri Productions, home to Stromae and Angèle
What's the deal? AEG PresentsDealroom has a profile for this one. Try Dealroom → has acquired Auguri ProductionsDealroom has a profile for this one. Try Dealroom →, a French artist development and production company, for an undisclosed sum. The deal, announced on October 15, 2026, deepens the US-based live entertainment giant's presence in France.
What does Auguri do? Founded in 1997 by Charles Bensmaine, the company has spent nearly three decades developing artists from the French and French-speaking music scene. Its roster includes Stromae, Angèle, Louane, Julien Doré, David Guetta, Vanessa Paradis, and Gazo.
What's the endgame? AEG Presents wants to pair Auguri's local expertise with its global scale and network, connecting French talent with international audiences. Bensmaine and his team join the company, which already runs festivals including Coachella, Rock en Seine, and We Love Green.
Why now? AEG Presents is expanding across Europe, with operations in the UK, Norway, France, Germany, and Benelux. "France has an extraordinary depth of artistry, a vibrant live music culture and a generation of artists with real international potential," said Adam Wilkes, president and CEO of AEG Presents EuropeDealroom has a profile for this one. Try Dealroom →.
What changes? Auguri keeps its artist development focus but gains access to AEG's international reach. "This partnership represents a tremendous opportunity to accelerate our development in the French market," Bensmaine said.
The signal: The deal reflects a broader push by global live entertainment firms to buy local talent pipelines rather than build them. By embedding in France's music scene, AEG Presents bets that homegrown expertise is the surest route to the next international act.
Read more: finance.yahoo.com
Image credit: James Cridland
