Noor Companies buys FlatRate, plans national moving franchise
What's the deal? Noor Companies has acquired FlatRateDealroom has a profile for this one. Try Dealroom →, the New York moving company founded in 1991 that pioneered guaranteed flat-rate pricing. Terms were not disclosed. The deal, announced October 15, 2026, marks Noor's entry into logistics.
What does each side bring? FlatRate contributes a 35-year brand and established national and international moving operations. Noor adds expertise in staffing, workforce management, technology, and scaling service businesses.
The expansion: Noor plans to launch FlatRate franchise opportunities across the United States, letting entrepreneurs use the company's brand and operating model. FlatRate will keep its name and grow logistics, warehousing, and moving services through both company-owned locations and franchising.
What's the endgame? Habib Noor, founder and sole principal of Noor Enterprise, frames the deal as a foundation for growth. "Our vision is to grow FlatRate through both company-operated locations and a national franchise network, while building a broader international logistics platform," he said.
The signal: The acquisition fits a wider pattern of operators buying legacy service brands to scale them through franchising. For Noor, the goal is turning an established American name into an international logistics platform.
Read more: finance.yahoo.com
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