HomeTruth names Sky Bet founder Graham Martin as chairman after equity stake
What's the deal? Proptech startup HomeTruthDealroom has a profile for this one. Try Dealroom → has appointed Graham Martin as chairman after he acquired an undisclosed equity stake in the company. The move was announced in October 2026.
Who's HomeTruth? Founded by journalist and entrepreneur Monty Munford, it runs a platform that helps homeowners manage and protect their properties using AI-driven data. The product pulls together property documents, maintenance records, warranties, and expenses, and offers advice, servicing reminders, and cost insights.
Who's Martin? A third-generation bookmaker, he created Bonne Terre LimitedDealroom has a profile for this one. Try Dealroom →, the licensed holder for Sky BetDealroom has a profile for this one. Try Dealroom →, which sold to The Stars Group in a deal valued at $3.4 billion. He also founded Scotbet InternationalDealroom has a profile for this one. Try Dealroom → and chaired Probability Games CorporationDealroom has a profile for this one. Try Dealroom →, which listed on London's AIM market before GTECHDealroom has a profile for this one. Try Dealroom → acquired it.
What's the endgame? Martin will work with co-founders Jason Ryan and Munford to accelerate product development, commercial partnerships, and market expansion. The company is building partnerships to create a more transparent ecosystem for consumers and the property market.
What they're saying: "Graham brings exactly the combination of experience, commercial judgement and entrepreneurial energy that HomeTruth needs at this stage," Munford said, calling the investment "a powerful endorsement of what we are building."
Martin said HomeTruth has "identified a significant gap in the property market" and could "change the relationship homeowners have with their property, its data and the protection that surrounds it."
The signal: A seasoned operator taking equity and a board seat signals investor confidence as HomeTruth pushes deeper into the proptech and home insurance markets.
Read more: dataconomy.com
Image credit: Generated with Gemini
