PBV buys Bunify, aims to double its UK franchise estate by year-end
What's the deal? Multi-brand franchise group PBVDealroom has a profile for this one. Try Dealroom → has acquired a controlling stake in UK brioche burger chain BunifyDealroom has a profile for this one. Try Dealroom →. Terms were not disclosed. The move brings Bunify into a portfolio that also includes Shah's Halal FoodDealroom has a profile for this one. Try Dealroom →, Tikka NationDealroom has a profile for this one. Try Dealroom →, and Chip N JerkDealroom has a profile for this one. Try Dealroom →.
Who's involved? Zaid Mahdi founded Bunify in 2021; it now runs three London restaurants and three virtual kitchens serving halal American-style comfort food — brioche burgers, sides, and desserts. The deal was led by Paolo Peretti, founder of franchising consultancy PPGDealroom has a profile for this one. Try Dealroom →, with Tikka Nation CEO Vikas Narula and PPG finance specialist Bilal Zaman.
What's the endgame? PBV plans to double Bunify's franchise estate before the end of 2026. It intends to open two more franchised stores, one company-owned outlet, and 10 dark kitchens by year-end.
Why now? Mahdi said joining PBV marks "the next stage" of Bunify's growth, giving it a platform to expand while keeping its focus on customer service and food quality.
The signal: Peretti said Bunify "complements" PBV's portfolio and strengthens its position in the UK franchising and quick-service restaurant sector. The heavy bet on dark kitchens shows how multi-brand operators are scaling through delivery-only formats alongside physical stores.
Read more: qsrmedia.co.uk
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