Platform6 buys Milan runway specialist Without Production
What's the deal? Platform6 has acquired Without ProductionDealroom has a profile for this one. Try Dealroom →, a Milan-based agency that designs, produces, and stages runway shows and events for fashion houses including PradaDealroom has a profile for this one. Try Dealroom →, Gucci, FerragamoDealroom has a profile for this one. Try Dealroom →, and Louis VuittonDealroom has a profile for this one. Try Dealroom →. Financial terms were not disclosed. Founder Gabriella Mazzei stays on and becomes a shareholder in Platform6.
What's the endgame? Platform6, founded in 2024, is a collective of creative agencies — including Marcadé, known for luxury and high-jewellery events, and SuperbienDealroom has a profile for this one. Try Dealroom →, which builds immersive experiences. The name refers to the sixth art, performing arts; the deal adds fashion shows to its offer.
Who are they? Mazzei founded Without Production in 1999 and has delivered more than 1,000 high-end events, from Valentino's couture show on Rome's Spanish Steps to Alessandro Michele's debut at Gucci in January 2015. The agency has also expanded into automotive, food, and beauty.
What changes? Without Production will keep its name and client relationships while drawing on the group's resources. Platform6's footprint spans Paris, New York, Shanghai, Dubai, Monaco, and Milan.
Why now? The acquisition gives the Italian agency "an immediate platform to expand into the markets where we already operate," said François Marcadé, chairman of Platform6, who founded Marcadé in 1989.
The signal: Platform6 is consolidating independent creative agencies into what Xavier Marin, president of majority shareholder SLAMDealroom has a profile for this one. Try Dealroom →, called a bid to build "a European leader in live exceptional experiences." As he put it: "In a world increasingly shaped by technology, we are deeply convinced that exceptional live moments will only grow in value."
Read more: wwd.com
Image credit: Generated with Gemini
