Başakşehir chairman buys into $60M homeware brand Jumbo
What's the deal? Göksel Gümüşdağ, chairman of İstanbul Başakşehir Football Club, has acquired a stake in JumboDealroom has a profile for this one. Try Dealroom →, the Turkish cutlery and homeware brand. Once the transaction completes, his family-owned Gümüşdağ Elektronik and Sena Elektrikli Ev Aletleri will become joint shareholders. Terms were not disclosed.
Who's involved? Jumbo, founded by Nubar Çolakyan in 1947, operates more than 60 stores and over 200 sales points across Türkiye, and recorded revenue of roughly $60 million in 2024. It has won more than 120 design awards and distributes products from 10 international brands.
The backstory: The founding Çolakyan family sold its shares in 2014 after financial difficulties. Since then, Jumbo has been run by the Karaca GroupDealroom has a profile for this one. Try Dealroom → and the Atmaca Group, which owns the Sunny brand.
What's the endgame? For Gümüşdağ, the deal extends his interests into homeware. Gümüşdağ Elektronik traces its roots to 1959, moving from television antennas to small household appliances; it is a major maker of sandwich makers and produced Türkiye's first waffle maker.
The signal: The move pairs Gümüşdağ's electrical appliance manufacturing with one of Türkiye's oldest tableware names, signalling continued consolidation among the family groups that dominate the country's homeware sector.
Read more: bazaartimes.com
Image credit: Sonia Belviso
