Log my Care lands £2M debt facility from Palatine to fund AI care tools
What's the deal? Log my Care, a London-based care management software provider, has secured a £2 million growth credit facility from Manchester-headquartered Palatine Growth CreditDealroom has a profile for this one. Try Dealroom →. The facility will fund platform enhancements, including investment in artificial intelligence.
What's the endgame? Founded in 2017, Log my Care sells digital care management software to the care sector, with a specialism in complex care. It holds NHS Assured Supplier status and now serves more than 1,000 customers across the UK, who in turn support 30,000 service users.
Where the money goes: The company's AI roadmap centres on building greater care plan tools and risk prediction models.
Why now? The funding coincides with a leadership change. In September, co-founder and chief executive Sam Hussain became founder director, with Matt Russell joining as incoming chief executive.
Russell brings more than 20 years across HR and workplace technology. He was most recently chief executive of benefits platform Zest, which he led through growth and acquisition by Epassi GroupDealroom has a profile for this one. Try Dealroom →, later running both Zest and Epassi UKDealroom has a profile for this one. Try Dealroom →.
The backer: PalatineDealroom has a profile for this one. Try Dealroom → raised its Growth Credit Fund in 2024 to back high-growth UK technology companies. It sits alongside the group's established buyout and impact private equity funds.
"Log my Care is exactly the kind of business that Palatine likes to work with," said Ryan Sorby, partner and head of the North at Palatine. "The team have been on a fantastic growth journey so far, while also staying true to their principles to enable care workers to do their job more effectively."
The signal: A debt facility, rather than equity, lets the founders fund an AI push without diluting ownership — a route that increasingly appeals to profitable, customer-heavy software firms wary of giving up more of the company.
Read more: insidermedia.com
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