Whoopi Goldberg's wellness startup lands SAFE investment from peptide maker Vector
What's the deal? Vector Science and Therapeutics Corp. (TSXV: PAIN) has invested in Whoopi Wellness, Inc.Dealroom has a profile for this one. Try Dealroom → through a Simple Agreement for Future Equity (SAFE), the companies announced on October 13, 2026. Whoopi Wellness, a subsidiary of WhoopFam LLCDealroom has a profile for this one. Try Dealroom →, was co-founded by Whoopi Goldberg. The two plan to develop peptide-based products for women's wellness.
What's the endgame? Vector will supply peptides it formulates and manufactures for Whoopi Wellness's personal care and wellness portfolio. Its proprietary delivery technology is central to the arrangement.
Why Vector? Peptides are typically unstable in liquid form, limiting their use in consumer products. Vector says its intellectual property keeps peptides potent and shelf stable in liquid and gel formats. Its portfolio includes 15 pending patent applications covering multi-route delivery, lyophilized formulations, and advanced transdermal delivery.
What they're saying: "Women's health and the use of peptides are important areas of innovation," said Bill Jackson, chief executive officer of Vector, who added the proposed exclusive arrangement would "help build awareness of Vector's approach to the best quality and safety."
"We're creating products for real people and real lives, with quality, care and trust behind everything we do," said Goldberg, co-founder. Fellow co-founder Davina Kaonohi said Vector's "commitment to rigorous testing and manufacturing quality made them the right partner."
About Vector: The company is a medical technology firm advancing drug delivery and pharma-grade peptide manufacturing for sports medicine, regenerative medicine, and pain management. Its peptides are manufactured under cGMP, FDA, and ISO-compliant conditions and sold directly to physicians.
The signal: The deal gives a listed peptide manufacturer early exposure to the consumer women's wellness market through a recognisable celebrity brand, while that brand gains a science partner to bring peptide products to market.
Read more: prnewswire.com
Image credit: Generated with Gemini
