Garage Beer, backed by the Kelce brothers, lands $20M credit line
What's the deal? Tiger FinanceDealroom has a profile for this one. Try Dealroom → has provided a $20 million revolving credit facility to Garage BeerDealroom has a profile for this one. Try Dealroom →, the Columbus, Ohio-based light beer brand whose stakeholders include Jason and Travis Kelce. The debt deal supports the company's push to expand its product line and enter new markets.
What's the company? Garage Beer sells a 4% ABV lager with 95 calories and 3g of carbs, in Classic and Lime varieties. Founder Andy Sauer has led it since 2023, with growth accelerating after a 2025 strategic investment from Durational Capital ManagementDealroom has a profile for this one. Try Dealroom →.
The money angle: At $20 million, the facility sits at the smaller end of the funding spectrum, in the bottom quarter of deals tracked. For a consumer brand, debt against brand strength offers growth capital without diluting equity.
Why this structure? Tiger Finance lends against assets such as working capital, equipment, and intellectual property. The revolving line gives Garage Beer flexible access to capital tied to its brand value.
What they're saying: "We appreciate Tiger's creativity and partnership to structure a credit facility that leverages the strength of Garage Beer's brand," said Patrick Khayat, co-founder and partner of Durational. Tiger's Andy Cerussi said the firm was "impressed with impact the Kelce brothers have had on positively influencing brand awareness."
The signal: Celebrity-backed consumer brands increasingly turn to asset-based debt rather than equity to fund expansion. For Garage Beer, the facility bets that athlete endorsements and a tight product focus can keep driving growth in a crowded light beer market.
Read more: prnewswire.com
Image credit: Generated with Gemini
