Lomond buys Bristol's The Letting Game, adding 800 managed properties

What's the deal? LomondDealroom has a profile for this one. Try Dealroom → has acquired The Letting GameDealroom has a profile for this one. Try Dealroom →, a Bristol-based lettings and property management firm that handles around 800 properties. The deal value was undisclosed. It expands Lomond's portfolio and presence in the city.

Who are they? The Letting Game, founded over 17 years ago, built its business on service quality, customer referrals, and repeat work rather than a high street presence. Lomond is a UK property group that grows through acquisitions.

Why now? The Letting Game is preparing to open a flagship office in Redland, Bristol, signalling continued investment in the local market. The acquisition folds that momentum into a larger group.

What's the endgame? Lomond now manages around 73,000 properties across the UK, employs over 2,600 staff, and runs more than 150 branches. It has completed over 70 acquisitions to date, and this is its latest.

What they're saying: Neil McGimpsey, chief revenue officer at Lomond, said The Letting Game's "strong local foundations" and customer-focused ethos fit its values. Chairman Jack Head pointed to the firm's "independent spirit" in serving Bristol residents.

What could go wrong? Landlords should expect changes as The Letting Game moves onto Lomond's systems, including tenancy platforms, rent collection, and maintenance reporting. Consolidation can also raise questions about keeping local service standards intact.

The signal: The UK lettings market is consolidating as larger groups absorb established local firms. The driver: rising landlord obligations, regulatory change such as the Renters' Rights Act, and the cost of investing in technology and compliance.

Read more: landlordassociation.org.uk

Image credit: Derek Harper