Plus500 buys US broker-dealer Hedge to enter SEC-regulated market
What's the deal? Plus500, the London-listed multi-asset fintech group, has conditionally agreed to acquire US broker-dealer Hedge Capital MarketsDealroom has a profile for this one. Try Dealroom → and its subsidiaries for an undisclosed sum. The deal gives Plus500 its first foothold in the SEC-regulated segment of the US market.
Who is HedgeDealroom has a profile for this one. Try Dealroom →? Founded in 2021, Hedge offers US retail investors access to exchange-listed securities, including stocks and ETFs. It operates a broker-dealer registered with the US Securities and Exchange Commission and a member of the Financial Industry Regulatory Authority (FINRA).
What's the endgame? Plus500 already runs a US business regulated by the Commodity Futures Trading Commission, offering clearing and execution for futures and prediction markets. Adding Hedge lets it expand its US product suite to stocks, options, ETFs, and other securities — building toward the launch of a US multi-asset "super-app" in the first quarter of 2027.
The terms: The acquisition will be funded entirely from Plus500's cash reserves, which stood at over $860m as of June 30, 2026. Closing is subject to customary conditions, including FINRA approval under Rule 1017.
What else? Plus500 has set up a new hub in New York to work alongside its Chicago operations and support the expansion. Hedge's staff will join the group, bringing securities expertise and an established regulatory footprint.
Why now? The purchase mirrors Plus500's 2021 CFTC-regulated US acquisition, the base on which its futures business was built. The group favours bolt-on deals that bring regulatory licences and market access, then scales them with its own technology.
The signal: Plus500 is betting that US retail investors want a single app for trading across asset classes, rather than juggling multiple providers and accounts. By buying regulatory access rather than building it, the group is moving to consolidate a fragmented US retail trading market ahead of its 2027 platform launch.
Read more: newsnreleases.com
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