Spain's Invelon buys majority of Portugal's byAR to enter new market
What's the deal? InvelonDealroom has a profile for this one. Try Dealroom →, a Spanish immersive-technology company, has acquired a majority stake in byARDealroom has a profile for this one. Try Dealroom →, a Portuguese firm specialising in museum design and interactive, immersive spaces for the cultural and heritage sectors. Baker Tilly Tech M&ADealroom has a profile for this one. Try Dealroom → advised Invelon exclusively on the deal, which closed in September 2026. Terms were not disclosed.
What each side does: Invelon develops turnkey virtual, augmented, and mixed-reality software for sectors including industry, education, health, tourism, and logistics. byAR, based in Lisbon and Porto, builds digital and immersive experiences spanning videomapping, augmented reality, and museum projects for clients such as the Côa Parque FoundationDealroom has a profile for this one. Try Dealroom → museum.
Why now? The acquisition marks Invelon's direct entry into Portugal and its first corporate operation there. Adding the Lisbon and Porto offices strengthens its footprint across the Iberian Peninsula.
What's the endgame? The deal reinforces Invelon's offering in tourism, heritage, and culture, and gives it a base to expand in Portugal into verticals including industry, education, robotics, and physical AI. byAR, meanwhile, joins a group with international reach and complementary capabilities to accelerate its growth.
What changes? Pedro Pereira, byAR's chief executive officer, will stay on as a partner and become general manager of Invelon in Portugal. His firm's knowledge of the Portuguese market and specialisation in culture and tourism will be combined with Invelon's technical and commercial capabilities.
The signal: The tie-up reflects consolidation in immersive technology, as software developers absorb specialist content studios to pair technical depth with sector expertise and extend across borders.
Read more: capital-riesgo.es
Image credit: Generated with Gemini
