Pivotal buys Proper Advice in its 27th UK mortgage deal
What's the deal? Pivotal has acquired Chester-based mortgage broker Proper AdviceDealroom has a profile for this one. Try Dealroom →, its 27th acquisition as it consolidates the UK's specialist lending market. Terms were undisclosed. Founded in 2018, Proper Advice specialises in first charge debt consolidation and remortgaging under managing director Michael Kallaras.
Why now? The deal targets high-demand niches — remortgaging and debt consolidation — in a volatile interest rate environment. Proper Advice has invested heavily in technology to streamline the mortgage process, earning nearly 2,000 reviews across Trustpilot and GoogleDealroom has a profile for this one. Try Dealroom → at a 4.9-star rating.
What's the endgame? By joining Pivotal, the Proper Advice team gains access to the Pulse platform and a wider range of financial products. The move adds to Pivotal's specialist teams, which already cover mainstream residential, second charge, commercial, bridging, buy-to-let, and landlord insurance markets.
Pivotal, backed by LSL Property ServicesDealroom has a profile for this one. Try Dealroom → and Pollen Street CapitalDealroom has a profile for this one. Try Dealroom →, has pursued a buy-and-build strategy to assemble 27 teams. It positions itself as a consolidator that gives entrepreneurial partners centralised technology while they lead specialist advice teams.
What they're saying: "Proper Advice has built a genuinely differentiated service in a niche where only a few advisers across UK have real depth," said group chief executive officer Mayank Prakash. "We're delighted to welcome Michael and the Proper Advice team to Pivotal as, together, we build the UK's leading mortgage and protection advice business."
The signal: The deal reflects a broader push to pair high-touch advisory services with proprietary technology platforms. For Proper Advice, it marks the shift from independent specialist to part of a national advice business spanning nearly every segment of the UK property and protection markets.
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