StarHub buys MyRepublic Mobile, expanding Singapore multi-brand push

What's the deal? StarHubDealroom has a profile for this one. Try Dealroom → is acquiring MyRepublic MobileDealroom has a profile for this one. Try Dealroom → in Singapore for an undisclosed sum, folding the brand into its multi-brand mobile business. Existing MyRepublic Mobile customers will keep their plans and services, and the brand will remain after the deal closes.

Why now? The acquisition extends existing ties between the two companies. MyRepublic Mobile users are already being moved onto StarHub's network, making the deal a natural next step.

What's the endgame? StarHub is building out a portfolio of mobile brands under one roof. The move also follows its 2021 investment in MyRepublic BroadbandDealroom has a profile for this one. Try Dealroom →, deepening a relationship that already spans fixed and mobile services.

The signal: The deal points to further consolidation in Singapore's crowded telecom market, where operators are gathering multiple brands to serve different customer segments while sharing a single network backbone.

Read more: techinasia.com

Image credit: Generated with Gemini