Home-fitness maker Passionate lands CNT Tech backing, eyes Japan and Taiwan
What's the deal? PassionateDealroom has a profile for this one. Try Dealroom →, a South Korean company that designs and manufactures home-training and sports equipment, has raised an undisclosed amount led by CNT TechDealroom has a profile for this one. Try Dealroom →. The deal, announced in October 2026, ran through CNT Tech's first sports-focused investment fund.
What's the endgame? Passionate runs the home-fitness brand FITABLEDealroom has a profile for this one. Try Dealroom →, which treats exercise gear as "fitness objects" meant to look good in a living room. It handles planning, design, manufacturing, and sales in-house.
What are the numbers? The company posted roughly US$5.03M in revenue in 2025 and has reached about US$7.96M in cumulative sales. It was selected for the 2026 Youth Startup Academy.
Its flagship products are the "StepMate" cardio machine and an "object pull-up bar" that mounts in a doorframe, sold on its own site and major Korean channels including Coupang and NaverDealroom has a profile for this one. Try Dealroom →.
Why now? Passionate is pushing into Asia. It has raised money repeatedly on crowdfunding platforms abroad and is expanding through local entities in Japan and Taiwan plus a distribution partner in Hong Kong.
"Exercise equipment sits in a corner of the home for a long time, so it should look good even when not in use," said chief executive officer Gu Su-han (translated from Korean). He said the funding would widen the product range and build FITABLE into a leading home-training brand, starting in Japan and Taiwan.
The signal: CNT Tech framed its bet around Passionate's design strength and overseas supply-chain infrastructure, pointing to measurable growth and brand expansion. The investment reflects a consumer market where fitness gear is increasingly sold as both a workout tool and a piece of home decor.
Read more: wowtale.net
Image credit: Generated with Gemini
