Coast Counties Peterbilt buys Nevada dealer, enters new state
What's the deal? Coast Counties Truck & Equipment CompanyDealroom has a profile for this one. Try Dealroom →, which operates as Coast Counties PeterbiltDealroom has a profile for this one. Try Dealroom →, has acquired Peterbilt Truck Parts & EquipmentDealroom has a profile for this one. Try Dealroom →, a PeterbiltDealroom has a profile for this one. Try Dealroom → dealership in Reno, Nevada. The companies announced the deal on October 6, 2026; terms were not disclosed.
What's the endgame? The acquisition expands Coast Counties Peterbilt's dealership operations into Northern Nevada, its first move beyond California. The Reno operation will keep serving customers through truck sales, parts, service, and PacLeaseDealroom has a profile for this one. Try Dealroom →.
Why now? The deal gives Coast Counties a new market and an established local team. "John Phillips and his team have built a tremendous business in Northern Nevada, and we have a great deal of respect for what they have accomplished," said Mike Sorensen, president of Coast Counties Peterbilt.
Under the combination, the Reno business gains access to Coast Counties' broader resources and support while retaining its existing staff.
The signal: "Our business ultimately comes down to keeping customers moving," Sorensen said. The move signals continued consolidation of Peterbilt dealership operations across the West under a single owner.
Read more: prnewswire.com
Image credit: peterbilt truck parts & equipment
