SAMY buys US influencer agency Get Engaged in $100M deal
What's the deal? Madrid-based social media agency Samy AllianceDealroom has a profile for this one. Try Dealroom → has acquired Get EngagedDealroom has a profile for this one. Try Dealroom →, a US social and influencer marketing agency, in a cash-and-equity deal valued at $100 million. The founders will keep "meaningful ownership" in the combined business, Get Engaged co-founder Alex Dermer said.
What each does: SAMY is a global social media agency; Get Engaged is a US influencer and social shop whose clients include DoorDash, SephoraDealroom has a profile for this one. Try Dealroom →, and Raising CaneDealroom has a profile for this one. Try Dealroom →'s.
What's the endgame? The acquisition gives SAMY a US base and client roster, combining Get Engaged's content instincts with SAMY's data, technology, and global reach. "Pairing that instinct with SAMY's data, technology, and global reach gives us more ways to find wins and create moments for our clients," Dermer said.
The signal: The tie-up reflects continued consolidation in influencer marketing, as global agencies buy their way into the US and fold social-native shops into larger, data-driven networks.
Read more: adweek.com
Image credit: Generated with Gemini
