MrBeast takes 55% of AI toy maker for $250K on Shark Tank
What's the deal? MrBeast and Beast IndustriesDealroom has a profile for this one. Try Dealroom → chief executive officer Jeff Housenbold invested $250,000 for a 55% stake in Sperry LabsDealroom has a profile for this one. Try Dealroom →, the startup behind an AI-powered toy called Ball 2. The deal closed during the Shark TankDealroom has a profile for this one. Try Dealroom → Season 18 premiere on September 30.
Why now? Co-founders Andrew Brown and Kevin Langdon entered the tank seeking $200,000 for 10% of their company. After the pair offered $300,000 for 66%, the two sides settled at $250,000 for 55%.
What's the endgame? Ball 2 is a foam ball with sensors that track throws, spins, and bounces, and does not need charging. Users describe a game to its companion app, and AI generates the rules within moments. The founders built a new game live during the pitch.
By the numbers: SperryDealroom has a profile for this one. Try Dealroom → Labs has generated about $74,000 in sales from roughly 1,300 units in under six months. Each ball costs $13.29 to make and retails at $69 — a price MrBeast flagged as a concern.
The signal: The guest Sharks leaned on their toy-industry distribution network to justify the valuation. For a hardware startup, celebrity reach — not just capital — is the prize.
Read more: financian.com
Image credit: Generated with Gemini
