Safe Life buys ProSafe Training, pushes into Vancouver
What's the deal? Safe LifeDealroom has a profile for this one. Try Dealroom →, a Stockholm-based provider of life-saving equipment and training, has acquired Vancouver's ProSafe Training SchoolDealroom has a profile for this one. Try Dealroom → for an undisclosed sum. The deal, announced in September 2026, adds a regional first aid leader to Safe Life's North American footprint.
What does ProSafe do? Founded in 1999, ProSafe runs eight campuses across British Columbia and trains over 35,000 people a year, from layperson first aid courses to specialist training for first responders. Its LIT Aquatics division runs 2,000 lifeguard and swim instructor courses annually across 18 locations.
The expansion: The acquisition takes Safe Life into British Columbia, complementing its existing training presence in Quebec and Ontario. The company also brings AED and first aid equipment expertise to the Canadian market.
What's the strategic rationale? Safe Life says ProSafe strengthens its Canadian base, while ProSafe gains a partner with deeper reach in AEDs and equipment. "They are a leader in their market, and a great complement to Safe Life's existing Canadian presence," said chief executive officer Jimmy Eriksson.
ProSafe has been named a Top 3 provincial training provider by the Canadian Red CrossDealroom has a profile for this one. Try Dealroom → three years in a row. President Colin Lau said Safe Life is "the ultimate partner" for continuing and accelerating the business.
Why now? Founded in 2019, Safe Life has grown rapidly across Europe, North America, and Asia through a strategy that pairs organic growth with acquisitions. The ProSafe deal is its latest step.
The signal: Safe Life's buy-and-build approach continues to consolidate a fragmented market of regional first aid and safety training providers. By layering equipment sales onto training businesses, it is assembling an integrated life-saving readiness group across three continents.
Read more: safelife.com
Image credit: Texas Military Department
