LHS buys majority of hotel-tech firm Viato to bolster Brandnamic Unlimited

What's the deal? LHS Leading Hospitality SolutionsDealroom has a profile for this one. Try Dealroom → has acquired a majority stake in ViatoDealroom has a profile for this one. Try Dealroom →, a Freiburg-based channel manager and booking engine provider. The deal, announced in September 2026, folds Viato into the marketing-tech portfolio of LHS unit Brandnamic UnlimitedDealroom has a profile for this one. Try Dealroom →. Terms were not disclosed.

What does Viato do? It supplies channel management and booking engine software to about 2,000 hotels across Germany, Austria, and Switzerland. Those tools help hotels manage room inventory across booking platforms and take reservations directly.

What's the endgame? LHS is building out Brandnamic Unlimited's marketing and technology offering. Adding Viato gives the division a distribution technology layer and a foothold with roughly 2,000 hotel clients in the DACH region.

The signal: Hospitality technology continues to consolidate as vendors bundle marketing, distribution, and guest-facing tools. The move echoes recent deals in the sector, including dormakaba's planned acquisition of AlliantsDealroom has a profile for this one. Try Dealroom → to link hotel access with digital guest experience.

Read more: eventplannernews.com

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