Scalare backs AI scent startup Auric, which opens Sydney lab
What's the deal? Scalare Partners HoldingsDealroom has a profile for this one. Try Dealroom → (ASX: SCP) has made an early-stage investment in AuricDealroom has a profile for this one. Try Dealroom →, a Sydney-based startup developing an AI-powered scent intelligence platform. The terms were not disclosed, and Scalare said the deal is not material to it.
What does Auric do? Founded by Adam Good and Alex Cutri, the company combines connected hardware, physical AI, software, and therapeutic scent to create personalised environments. It has completed its first commercial device, the Auric Aromasphere, with units now deploying into homes and workplaces across Australia.
The lab: Alongside the investment, Auric has opened the Auric Scent Lab at Tank Stream LabsDealroom has a profile for this one. Try Dealroom →' Merchant House at 333 Kent Street, Sydney. The facility will serve as both a production and demonstration environment, hosting product demos, industry events, and collaborative sessions over the coming months.
Why now? Auric has previously drawn backing from venture platform AntlerDealroom has a profile for this one. Try Dealroom → and US capital via the Sputnik ATXDealroom has a profile for this one. Try Dealroom → Summer 2025 cohort. Scalare's investment adds local institutional support and gives the startup a physical base inside an established technology community.
What's the endgame? Scalare pairs early-stage capital with infrastructure, founder communities, and commercial connections through businesses including Tank Stream LabsDealroom has a profile for this one. Try Dealroom →, FishburnersDealroom has a profile for this one. Try Dealroom →, and Inhouse VenturesDealroom has a profile for this one. Try Dealroom →. Embedding Auric in Tank Stream Labs is meant to link the startup with customers, investors, and advisers.
The signal: "Auric is a great example of what we believe early-stage technology companies need beyond capital," said Carolyn Breeze, chief executive officer of Scalare PartnersDealroom has a profile for this one. Try Dealroom →. The deal reflects a model of ecosystem investing — money bundled with space and community — increasingly used to help Australian startups scale.
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