Disc Store, a leader in disc sports e-commerce, sells to buyer Alex Greif
What's the deal? Disc StoreDealroom has a profile for this one. Try Dealroom →, one of the world's largest e-commerce retailers for Ultimate Frisbee and disc golf, has been acquired by Alex Greif from seller Chris Whirrett. Website ClosersDealroom has a profile for this one. Try Dealroom →, a Tech and Internet business brokerage, brokered the transaction, announced in September 2026. Terms were undisclosed.
What's the endgame? Launched from a college dorm room in Omaha, Nebraska, Disc Store has spent 18 years building a brand that now serves customers in more than 190 countries. Its buyers span recreational players, competitive athletes, schools, universities, leagues, clubs, and tournament organizers.
Why the interest? Disc Store runs a vertically integrated model, pairing third-party inventory from major disc manufacturers with its own branded products. It also manufactures custom jerseys and apparel for teams, schools, and leagues across North America — a mix that diversifies revenue and strengthens margins.
Why now? Participation in disc sports has climbed over the past decade, driven by greater accessibility, more tournaments, and rising recreational interest worldwide. Greif plans to build on the company's infrastructure while investing in growth.
"Disc Store has become synonymous with quality and reliability in the disc sports community," Greif said. Seller Whirrett said he is "confident the company is positioned for continued success."
The signal: The deal reflects growing investor appetite for enthusiast-driven consumer brands that combine loyal communities with scalable e-commerce operations. As niche sports gain mainstream traction, category leaders like Disc Store become attractive targets for buyers seeking established brands with proven demand.
Image credit: USAG-Humphreys
