Medartis buys M.A.R.C. Institute for its first US surgical training center
What's the deal? Medartis Group has acquired the M.A.R.C. InstituteDealroom has a profile for this one. Try Dealroom → in Doral, Florida, one of the world's largest surgical training and bioskills research facilities. The Swiss medical device maker did not disclose the price. The institute keeps its name and current leadership, with operations continuing under general manager Heloise Peixoto.
What each side brings: Founded in 2008 by surgeons, M.A.R.C. runs 36 fully equipped surgical stations and can host up to 140 participants at once, offering hands-on training on anatomical specimens near Miami International Airport. It becomes Medartis's first permanent training facility outside Europe — and its largest. The center will operate in partnership with the International Bone Research AssociationDealroom has a profile for this one. Try Dealroom →.
Why now? "The US is a priority market for us and our fastest-growing region," said Matthias Schupp, chief executive officer of Medartis. He called an owned training center "a logical next step" for the company's two strategic pillars: innovation and education.
What's the endgame? Medartis plans to invest in modernising the facility while keeping it open during renovations. The bet is straightforward: surgeons tend to adopt a device system once they have used it themselves, so proximity and hands-on training can drive sales.
What changes for customers? Not much, for now. Universities, medical societies, healthcare professionals, and device manufacturers can still book the facility, and existing bookings will be honoured. Its training content and academic standards remain shaped by the surgeon community it serves.
The Brazil angle: M.A.R.C. is also active in Brazil with university-linked sites in São Paulo, Rio de Janeiro, and Curitiba. That footprint deepens Medartis's reach in a region where it already sells through the Medartis and NeoOrthoDealroom has a profile for this one. Try Dealroom → brands, extending training on a more decentralised basis across the Americas.
The signal: Medical device makers increasingly treat surgical education as a growth lever, not a cost. By owning the room where surgeons first touch its implants, Medartis is buying a direct channel into its fastest-growing market.
Read more: ad-hoc-news.de
Image credit: Generated with Gemini
