L Catterton-led group buys control of fitness racing brand HYROX from Infront
What's the deal? A consortium led by L CattertonDealroom has a profile for this one. Try Dealroom →, alongside HYROXDealroom has a profile for this one. Try Dealroom → founders Christian Toetzke and Moritz Fürste, has acquired InfrontDealroom has a profile for this one. Try Dealroom → Sports & Media's majority stake in HYROX, the fitness racing brand. Financial terms were not disclosed. WndrCo, the investment firm led by Jeffrey Katzenberg and Sujay Jaswa, is also participating.
What's the endgame? HYROX runs a hybrid racing competition format spanning events, training programmes, and affiliate gyms worldwide. Created less than a decade ago, it drew more than 1.4 million participants and over 1.5 million spectators across its 2025/26 season, staging over 100 events. The founders and L Catterton say they will invest in developing hybrid racing as a global sport.
Why now? InfrontDealroom has a profile for this one. Try Dealroom → first invested in HYROX in December 2019 and became majority owner in October 2022. After a strategic review, it decided to sell.
"Over the past seven years, HYROX developed into a highly successful and fast-growing global business, delivering strong returns for Infront," said Philippe Blatter, Infront president and chief executive officer. He added that the sale lets Infront "realise the value created" while focusing on its Active Lifestyle sector, which includes mass-participation series such as B2RunDealroom has a profile for this one. Try Dealroom →, XLETIXDealroom has a profile for this one. Try Dealroom →, and MegamarschDealroom has a profile for this one. Try Dealroom →, plus ties to the Abbott World Marathon MajorsDealroom has a profile for this one. Try Dealroom →.
What's next? Fürste said the founders' priorities include "our Olympic aspirations" and welcoming millions more to the starting line. He called L Catterton "the ideal partner" to guide HYROX into its next chapter.
The signal: Consumer-focused investors are placing bigger bets on participation fitness as a scalable category. L Catterton, which bills itself as the largest global consumer-focused investment firm, brings experience scaling fitness businesses — a signal that competitive, community-driven fitness formats are maturing into durable commercial platforms.
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